The Wall Street Journal reports that the fightback against the practice will commence in earnest next year, as the company seeks to ween 100 million people off accounts that other people are paying for. The company is leaving untold millions in revenue on the table as it seeks to arrest a slow down in subscriber numbers since the pandemic highs. However, it is also conscious of squandering years of goodwill with consumers, over a previously laissez-faire attitude towards password sharing. As such the ‘pressure will be dialled up gradually’ according to the WSJ report.
You an grab yourself a late Christmas gift with the Samsung Galaxy Buds Live, a set of classy bean-shaped earphones which are currently selling for 60% less than normal. “Ultimately, the company decided against that tactic, in part because product executives were concerned it would take away from the simplicity of the service, the people said,” the report added. Bottom line though: If you’re a Netflix password sharer or recipient, be prepared for the Netflix to up the ante in 2023. Netflix might be aided in the PR stakes, by the UK seemingly making password sharing a violation of copyright law.
